Private Equity / High-Growth Marketing
Strategic marketing for high-growth professional services firms
In today’s rapidly evolving professional services landscape, accountancy and law firms face mounting pressure to grow at pace. With private equity investment reshaping the industry, both PE-backed firms and high-growth independent firms must implement strategic marketing to scale effectively - whether through organic growth, mergers, or acquisitions.
With extensive experience in marketing for both private equity-backed and independently growing firms, I understand the distinct challenges each path presents. High-growth businesses require a strategic, results-driven marketing approach that aligns with their commercial ambitions. I specialise in helping professional services firms build their brand, attract ideal clients and position themselves for long-term success.
How I can help:
Growth-oriented marketing strategy
A tailored approach that supports organic expansion, M&A, market positioning and investor confidence.
Data-driven marketing approach
Leveraging analytics and insights to inform strategy, optimise campaigns, and drive measurable business outcomes.
Pipeline development & lead generation
Focused marketing, particularly digital strategies, to build and maintain a steady pipeline of work. Effective use of CRM systems ensures consistent engagement with prospects and clients.
Branding through M&A
Addressing branding challenges with sensitivity, ensuring a cohesive identity while preserving the value in each firm’s brand.
Structuring marketing & BD for scale
Ensuring marketing and business development teams are set up to support sustainable growth, with the right talent, processes, and technology in place.
Measurement & reporting
Implement clear KPIs and robust reporting to track marketing effectiveness, ensuring strategies deliver measurable results and support continuous improvement.
I work closely with B2B SMEs, particularly in the professional services sector, to craft and execute marketing strategies that deliver measurable growth. Whether your firm is preparing for private equity investment, navigating the transition, or independently scaling at pace, I provide the expertise to ensure your marketing is not just effective but transformative, increasing value and ensuring return on your marketing investment.
Let’s discuss your growth strategy
If you’re looking for a marketing partner who understands the nuances of your industry and the pressures of high growth, let’s talk. Reach out today to explore how I can support your firm’s next stage of expansion.
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