Good to meet you
I’m passionate about helping professional services businesses achieve their objectives through strategic, data-driven, creative marketing.
I set up Polaris Marketing to support growing, ambitious businesses and help make marketing a revenue driver. If marketing activities aren’t co-ordinated and tied into the wider plan, then they will only drain resources. I believe that marketing is a growth enabler and should be contributing to profitable, sustainable growth.
Most of my career has been spent working in professional services. I’ve worked with some large law firms that, at the time, were going through a period of huge transformation. I’ve also worked in accountancy, more recently with a rapidly growing private equity backed business.
I understand that the professional services industry is changing. I’ve seen and experienced these changes and how marketing has matured and become more sophisticated over the years.
In that time, I’ve helped increase revenues, taken new offerings to market, created multi-channel multi-format campaigns, carried out re-brands, and mentored and grown marketing teams.
Why Polaris Marketing
Why have I called it Polaris? Well, every business needs a North Star - they need to know where they are going and what they want to achieve. With a strategic and commercial approach, I guide businesses to their Polaris by aligning marketing with strategic business goals.
Over the years I’ve worked with some fantastic people and have built a great network. Whether it’s graphic designers, web developers, copywriters or SEO specialists I have a trusted network that I work with to provide the full scope of marketing.
Why use Polaris Marketing?
- Drive revenue - make your marketing go further by aligning marketing to business goals
- Experience - over 25 years working in marketing and business development
- Cost-effective - only use what you need
- Commercial - I understand how to commercialise your marketing activities and how they relate to your business and your clients
- Flexible - whether it’s a review of your existing marketing, setting up new activities or strategic guidance, I can work with you on a project, fractional or interim basis
- Strategy that works - a strategy is no use if it’s not implemented. I can support your business to make your marketing strategy come alive.
- Full marketing support - I have a network of trusted contacts that I’ve built over the years
My approach
Unlike traditional marketing consultancies, I don’t just offer advice - I roll up my sleeves and help businesses implement marketing strategies that work. With over 25 years of hands-on B2B marketing experience, Polaris Marketing brings the right blend of leadership and practical execution to drive measurable results.
What I often find works best is to take a four step approach:
1. Discovery
2. Strategic development and marketing plan
3. Implementation
4. Measurement and continuous growth
My credentials
MBA qualified
Completed my MBA in 2021, with a distinction in Marketing.
Marketing Expertise
I’m a Fellow of the Chartered Institute of Marketing, the highest level of recognition for marketers.
Chartered Manager
As a Chartered Manager with the Chartered Management Institute, I have insight and experience in how to manage and structure teams.
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