Marketing audit and review
A marketing audit is a powerful tool for evaluating the effectiveness of your current marketing strategy and identifying areas for improvement. By conducting an audit, you gain valuable insights to enhance your marketing efforts and drive better business outcomes. A marketing audit can have huge benefits to your business, including:
Identify gaps & opportunities
A marketing audit helps uncover weaknesses in your current strategy and highlights missed opportunities. By identifying these gaps, you can develop a more focused and effective marketing approach.
Improve ROI & budget efficiency
By assessing how your marketing budget is being spent, an audit ensures resources are allocated to the most impactful channels. This maximises your return on investment by reducing waste and optimising your marketing efforts.
Align with business goals
A marketing audit ensures that your marketing strategy is aligned with your broader business objectives. It helps create a clear, data-driven roadmap for future campaigns that directly support growth and success.
What to expect
My approach to the marketing audit begins with in-depth client interviews with senior leaders to understand the business goals, challenges, and opportunities. If needed, I’ll also conduct workshops to dive deeper into specific areas. While I typically work directly with your marketing team to gain insight into existing processes and strategies, this step is entirely optional and can be tailored to your preferences.
The audit includes a thorough analysis of your marketing materials, performance data, and any relevant content. Additionally, I’ll conduct desk-based research, including competitor analysis, to provide a comprehensive view of your marketing effectiveness.
There are four key areas I focus on:
1. Business & Market Insights
2. Brand: Positioning, Messaging, Assets and Activities
3. Marketing Operations & Channel Effectiveness
4. Performance Tracking & Continuous Improvement
What you'll gain
Following this comprehensive review, you’ll receive a detailed recommendations document that outlines actionable insights and strategies. This document is specifically designed to serve as a valuable resource for your leadership and marketing teams. It will guide you through the key findings, facilitate strategic discussions, and help you prioritise the next steps for implementation.
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